What exactly does Waterlily do?

We build custom AI workflows for small businesses — practical automations that take repetitive, manual work off your team's plate. Think answering routine customer messages, following up on leads, scheduling, data entry, reporting, and reminders.

We're not a one-size-fits-all app. We look at how your business actually runs, then design and build the specific workflows that save you the most time.

Do I need to be technical to work with you?

Not at all. That's the point. You tell us what eats your time; we handle the technical side and connect the tools you already use. We set everything up, test it, and show you how it works in plain language.

How much does it cost?

Every engagement is scoped to your business, so pricing varies. Our model is a one-time setup fee (to design and build your workflows) plus a monthly retainer (to run, monitor, and keep improving them).

The fastest way to get real numbers is the free AI workflow audit — tell us about your business and we'll send back a tailored plan with an honest price range, no obligation.

How long does it take to get started?

Most first workflows go live within a few weeks of us agreeing on scope. Simple automations can be faster; more involved builds take a bit longer. We'll give you a clear timeline before any work begins.

Which industries do you work with?

We work with owner-operated businesses across the US — restaurants and cafes, retail and e-commerce, home services, real estate, beauty and wellness, automotive, dental and clinics, and more. If your team spends hours each week on repetitive work, there's usually a workflow worth building.

Is my business data safe?

Yes. We only collect what's needed to do the work, we don't sell your data, and we work with established, security-conscious providers. You can read the details in our Privacy Policy, and we're always happy to answer specific questions about how your information is handled.

What is the free AI workflow audit?

It's a short, no-commitment questionnaire about your business. We use it to map exactly which tasks AI could take off your plate, then send you a custom plan with recommended workflows and an estimated price range — usually within 24 hours.

It's a starting conversation, not a sales trap. If it's not a fit, we'll tell you honestly.

What happens after a workflow is live?

Your monthly retainer covers keeping the workflow running smoothly — monitoring, fixes, and tuning as your business changes. As you get comfortable, we can layer in more automations over time.

What if it doesn't work for my business?

The free audit exists precisely so neither of us wastes time. If AI isn't a good fit for what you need right now, we'll say so up front. We'd rather build trust than oversell.

Still have a question?

Tell us about your business and we'll map out what AI can do for you — free.

Get your free AI workflow audit →